How to Increase Your Value to Others

Every morning, I wake up hoping that I will help at least one person that day; that I may be of value to others. I head to work and spend most of my time interacting with people—family, new and current clients, team members, strategic partners and members of the media. Everybody is trying to get something done, and everyone believes that what they are doing is important.

But how do we bring the very best of ourselves into ever interaction, every task, every challenge we face?

To increase your value to others, you must use your skills and talents to add value to the group, the project, the conversation. By improving your skills and talents, not only do you help yourself, but also every person you come in contact with.

Do you ever wonder how you can contribute more to your family, workplace, and society? Do you want to do more for your community, and use your own knowledge and experience to raise up others as well? At the end of the day, no one can increase your ability to bring value to others except you. Learning how to elevate your value and “hit the mark” for others is a step by step process.

It all begins with…

COURAGE

Before you can increase your value you need to have courage. Sometimes this means having the courage to change. Benjamin Mee, the acclaimed author of the book turned movie, “We Bought a Zoo”, says that sometimes, you just need “20 seconds of insane courage” to take that first step…whether it be asking for something, taking a leap (actually or figuratively!), signing up for something, etc. Take initiative and don’t be afraid to try new things that may improve your skills, or help you make connections with others. It is the first step to increasing your self-value.

EXPERIENCE

Once you have the courage to try something new, you will encounter a new experience. Your courageous turn of events may lead to learning something new, traveling somewhere, attending an event, doing something you’ve never done before, creating an important relationship or joining a new organization, etc.

KNOWLEDGE

From your experience, whatever it is, you will gain knowledge. Now you have something new that you can share with people or use in service to others. Knowledge is powerful and can lead you to even greater things, mainly…

SELF-VALUE

This is at the heart of what makes you unique and is at the center of what you can offer others. Be of value to others by regarding your feelings and thoughts as a barometer. Allow positive thoughts to propel you to help others. Dispel negative thoughts and feelings that may have the opposite effect. Depending on your actions, you have the power to elevate or disappoint others. Choose to empower, choose to share, choose to use your value to make a difference for others!

As someone who reflects on this every day, creating this formula has helped me elevate my value to others and help more people, which is my daily goal. I begin with courageous actions that lead to valuable experiences which bring knowledge and ultimately improve my self-value, which I then use to add value to everything that I do for others. Now, you can see the connection as well.

If I can ever be of service to you or your organization to help educate and explain how to elevate your value to help others, feel free to contact me for a presentation.

 

Jacqueline Camacho-Ruiz is the CEO of JJR Marketing (www.jjrmarketing.com) and Fig Factor Media LLC (www.todayslatina.com), founder of The Fig Factor Foundation (www.thefigfactor.org), author of eight books (www.jackiecamacho.com), international speaker, and pilot. Jacqueline speaks to hundreds of audiences about marketing, servant leadership, finding your passion, and achieving success in business. She has addressed the United States Army, BP International, United Airlines, Allstate, and Farmers Insurance among other corporations to share her inspiration.

If you or an organization you know needs as speaker, please get in touch with us at http://www.jackiecamacho.com/contact.

Asking the Right Questions

You would never imagine that a simple sleepover for my children and their cousins would result in a study on asking the right questions. There they were in my home, seven kids in total, all between ages seven and eleven. You can imagine as the host, things were a little crazy. We did a lot of fun activities that night, but in the morning I decided to do something kind of different.

I asked them to really think carefully, and then ask me one single question. The question could be whatever they wanted to know about the things that I do: flying, writing books, the foundation, etc. What came out of that activity was very impressive! I was so amazed at the quality of the questions that children could come up with. They are children in our eyes, but they are deep thinkers too. They asked questions like, “What is the thing you are most proud of?” and “Why are you inspired to help people every day?” I began to realize the depth of these questions, and how they can be a window to the soul.

We don’t always think about questions as being the most important part of a conversation but they frequently are. When I am engaging with a new client, I try to ask questions that lead me to their vision. I ask, “What is it you want to see in six months?” and “How do we know that project was a complete success?” Asking these questions gives me clarity and it also gives me focus so that I can do an amazing job for the client, and produce the results they want to see.

Without deep questions, you can only get so far. That’s why they are so important.

  1. Asking the right questions gives the conversation more depth. Not only will you know others in more depths, but it also gives the person you are asking the ability to see that there is more depth inside you.
  2. Asking the right questions allows people to tell their story. People love to tell their story, and it always benefits you to hear it. When you share stories with people and vice versa, you can better understand them and help them reach their goals.
  3. Asking the right questions can lead to opportunities. This is true, particularly in a business setting. Going in-depth and making connections can reveal opportunities that you never thought possible.
  4. Asking the right questions makes your encounter deeper. Opening up to deeper conversation can make you closer and more memorable to others. By sharing stories and exploring opportunities, you will make an impression that they will remember.

I have been analyzing many areas of my life and many interactions with different people. And one thing that I have noticed is that having the ability to ask the right questions in any circumstance is one of the most powerful tools that you can have. Think deeply about the questions you ask, and you will find that your relationships deepen too.

 

Jacqueline Camacho-Ruiz is the CEO of JJR Marketing (www.jjrmarketing.com) and Fig Factor Media LLC (www.todayslatina.com), Founder of The Fig Factor Foundation (www.thefigfactor.org), Author of eight books (www.jackiecamacho.com), international speaker and pilot. acqueline speaks to hundreds of audiences about marketing, servant leadership, finding your passion and achieving success in business. She has been hired by the United States Army, BP International, United Airlines, Allstate, Farmers among other corporations to share her inspiration.

What Makes a Servant Leader?

As the head of a company or organization, I think that being a servant leader is one of the most important ways you can approach your role.

A servant leader is a person who thinks about being a servant first, and a leader second. They prioritize the growth and prosperity of those around them, and help with other’s needs, rather than feeding their own personal ambitions. Being a servant leader is about community building and lifting up your fellow workers. Servant leaders make a conscious choice to promote the growth and well-being of the people they lead. It’s not about being “at the top of the pyramid”, it’s about helping the others climb up to the top by developing their skills and passions.

I always strive to be a servant leader because I believe that a strong community is greater than the sum of its parts. Caring for other people is the greatest strength of a servant leader. It’s easy to become a servant leader if you just look around. Ask yourself, what can I do to help those around you, and make them more productive? Here are some steps to help you picture how servant leadership can fit into your business philosophy.

  1. Identify your passion. I discovered my passion for business at the age of five, living in Mexico with a fig tree in our backyard. I picked the figs and sold them to people walking by on their way to work. This is the event that set my entire future in motion! When you discover your passion, you unlock your potential to serve others.
  2. Align with the cause that makes your heart “beep”. I give credit to my six year old for the twist on the typical saying, but I think making your heart “beep” is more dynamic than a simple heart beat. For me, my heart “beeps” when I mentor young Latinas. This is why I established the nonprofit organization known as the Fig Factor Foundation. This endeavor allows me to combine my passion for entrepreneurship with my passion for empowering young women to become all they can be. In this way, I lead by example to serve others in my community. When you find the cause that makes your heart “beep”, you can use that passion to develop ideas to help others and care for them.
  3. Take action and set goals. The hardest part of any idea is following through. Every day, I set goals that I plan to complete. You can set goals, big or small, to help others and improve your workplace and your communities. Don’t forget to write them down! It has been proven that you are much more likely to reach them if you do!
  4. Connect with others. If you want to serve the people around you, communication is key. Ask, “how can I make your day better?” Determine who is at the biggest disadvantage in your community and use your passion to support them. Make connections and alliances that will create a support system for you as well as the people you lead.
  5. Reconnect as needed. Always stay in touch with people after an event or encounter. Follow-up to make sure their needs are being met, and that they feel supported. For those who have been generous with you, remember to give back and help them as you can by sharing their social media posts, introducing them to an important connection or supporting their special efforts. Keep listening to others, and looking for opportunities to help them grow.

The idea behind a servant leadership philosophy is that employees and community members are human beings, not cogs in a machine. The more empathy a leader has, the more they will succeed at motivating and supporting the people they lead.

 

Jacqueline Camacho-Ruiz is the CEO of JJR Marketing (www.jjrmarketing.com) and Fig Factor Media LLC (www.todayslatina.com), Founder of The Fig Factor Foundation (www.thefigfactor.org), Author of 9 books (www.jackiecamacho.com), international speaker and sport pilot.  Jacqueline speaks to hundreds of audiences about marketing, servant leadership, finding your passion and achieving success in business. She has been hired by the United States Army, BP International, United Airlines, Allstate, Farmers among other corporations to share her inspiration.

A New Kind of Vision Board: The Dreamboard

If you’ve ever put together a vision board, you probably remember cutting out pages in magazines of places you wanted to go or things you wanted to buy. Or you may have tacked up a photograph of what you looked like 20 pounds thinner to motivate you towards that goal. You attached them to a poster board and hung them up to look at for inspiration every day.

The imagined becomes manifest when we can find that picture or thing that “speaks” to us and helps us remember, in a real way, our intentions for success. The connection is there with the items on your vision board because you have chosen them and look at them every day. However, I use another technique that I believe builds an even deeper connection between you and a vision board because it stems purely and deeply from inside of you as your own, holistic creation. I call it a “dreamboard.”

A dreamboard combines your dreams with your senses, using your own creativity to produce a visual expression that stems from your own creative juices. We do this through the use of four expressions of creativity—drawing, coloring, words and the zentangle. Each has a special place in the dreamboard. Unlike the vision board, which often evolves from a hodgepodge of pictures you happen to come across, the dreamboard concentrates on one solid image, drawn forth from you, that expresses your physical, spiritual, and emotional desires. At the end of this exercise you feel free and focused, with an artistic masterpiece to show for it!

The dreamboard is a step up from the vision board because actually putting pen (or colored pencil, crayon, or marker) to paper has been proven to help us achieve our goals. In fact, we are 50% more likely to do so. Drawing and coloring both engage the same senses. So putting together a dreamboard actively engages both your right and left brain, and can be a very powerful activity that communicates not only to yourself, but to those around you as well.

Before you start this exercise to produce your own dreamboard, why not put on your favorite music to inspire you?

To produce a dreamboard, follow these steps:

  1. Identify the theme of your dreamboard. Based on your intentions and goals, what are you trying to express? Perhaps it’s a theme for the year, or a major goal you are working towards in your life. What image would best represent it? For example, if you are intending to have a “year of transformation” you may want to use a butterfly as your image. If you are looking to become a more loving person, your main image may be a heart. Dive deep. What should your image be based on your goals?
  2. Now, divide up the image and write a word in each space that will inspire you or remind you of an action you need to take to complete your goal. Let your words be lively, pulsating feelings that spur you forward. Make as many divisions as you need to bring your vision to life.
  3. Time to make your picture a zentangle! A zentangle is an abstract drawing created using repetitive patterns. Just like our life, our hopes, and our dreams, each section should look a little different. Let your soul dictate the pattern to you. Just draw it repeated throughout each section. Is it busy? Structured? Whimsical? Let it flow from your thoughts to your hands.
  4. Finally, we add color, again letting your soul guide you. How will you use color to highlight and contrast your goals and dreams? Will you use dark colors for the most important things? Outline those things you need to master? Will you use the same color in a section and vary its intensity in different areas of the zentangle? What color will you make the word in each of your zentangle sections?

Voila! You have created your very first dreamboard. Hang it up proudly for all to see and throughout the year it will serve as a reminder of all you can accomplish. Have a great 2017!

 

Jacqueline Camacho-Ruiz is the CEO of JJR Marketing (www.jjrmarketing.com) and Fig Factor Media LLC (www.todayslatina.com), founder of The Fig Factor Foundation (www.thefigfactor.org), author of eight books (www.jackiecamacho.com), international speaker, and pilot. Jacqueline speaks to hundreds of audiences about marketing, servant leadership, finding your passion, and achieving success in business. She has addressed the United States Army, BP International, United Airlines, Allstate, and Farmers Insurance among other corporations to share her inspiration.

If you or an organization you know needs as speaker, please get in touch with us at http://www.jackiecamacho.com/contact.

How to Publish Your Own Book

It was June 10, 2010. More than 170 guests were gathered. Media. Community. Mentors. Clients. Believers. I had published my first book.

I still feel the shivers go down my spine when I think of how I stood in front of the most wonderful crowd of people imaginable. Every single one of them was there for a reason. I stood up. I spoke as my eyes filled with tears of emotion. I thanked them. Then, the unexpected: a unanimous standing ovation. I could not believe it. Was this real? Were they standing up because a 27-yr old Latina had dared to become an author for the first time or because they believed that if I could do it, then they could achieve their dreams too? I tend to think it was the latter. This is what keeps me going, to follow my own heart and continue to publish books that elevate and inspire others.

Since then, book two, three, four, five, 10606370_856596821025508_2711807072209299130_nsix, seven and eight have been published. Some more successful than others. Some making an impact more than others. At the end of the day, this mission of authorship and elevating others has found me and I take this awesome responsibility with great honor.

Since the publishing of my first book, “The Little Book of Business Secrets That Work!” in 2010, I have had the honor of helping 43 new authors. For me, it’s a labor of love. At my recent workshop entitled the “Big Book Summit”, I gathered a number of aspiring authors to share some of my wisdom with them. Basically, I told them that the process of publishing your first book breaks down into three major areas: writing, publishing and promoting.

Writing

If you have a story you want to get out on paper, there are primarily three ways to do it: write it yourself, transcribe it (basically speak the book into a recording for someone to write it later), or hire a ghostwriter. Each option has its own pros and cons in regard to logistics but especially in motivation. Writing on your own takes a lot of self-motivation while a ghostwriter can keep a project moving when you start to lose steam or just don’t have time to write.

Publishing

Turning a manuscript into a book requires professional design assistance and many decisions on the preparation of the book as well as printing and distribution. Depending on the content, your audience for the book, and the artistic look and feel you are going for, you’ll need to secure and/or decide upon the pre-production elements:

  • ISBN numbers (necessary for book sales)
  • Editing (Another eye can correct grammatical errors and ensure good flow for the reader)
  • Book Title (and subtitle if appropriate)
  • Book Cover (Design, image, colors, etc. )
  • Interior Layout (Font, headings, margin measurements, images, illustrations, etc.)
  • Additional Elements (Jacket copy, your biography, photo, etc.)
  • Publishing in another language

Your printing schedule will depend upon your personal abilities and also the option in which you are publishing. Your choice will depend upon your budget and your exact needs and abilities. While a full-service publishing house will handle your book with white glove service that you will pay for, self publishing, or using author-focused publishing support, is faster and less expensive. The main ways to publish your book (from most to least expensive) are:

  • Full Service Publishing House (Ex. Simon & Schuster)
  • Vanity Publishing House (Offers fewer services than a full-service publishing house.)
  • Hybrid Publishing House (Ex. Roundtree Publishing. Actively works with the author and offers some benefits of the full-service house.)
  • Author-Focused Publishing Support (Ex. Creative Space. No need for approval.)
  • Self Publishing (All production handled by author through local printer)

Your distribution channel for your book will most likely be tied to your method of publishing. Most books these days are sold online through such online retailers as Amazon.com, Booksamillion.com, Barnes and Noble, etc. However, as an author, you can gain additional traction offering bulk sales, selling your book at events or taking individual orders through your website or social media links.

Promoting

This is the part of the process that is often overlooked or neglected by authors, yet it is vital to the success of your book. Every book should have its own marketing plan and marketing calendar with target dates for each initiative. The plan should begin with a clear identification of the audience for the book, the overall message the book brings and how it will be distributed (the communication channels). The marketing budget should also leave room for:

  • Media relations (Press releases, interviews and appearances)
  • Speaking Engagements (and development of a speaker’s kit to promote the author)
  • Book signings
  • Bookmarks, postcards and other printed marketing materials
  • Social Media launch and/or monitoring for the author or book landing page
  • Possible best-selling author campaigns
  • Targetted marketing campaigns
  • Advertisements

Each initiative should be incorporated into a marketing plan with target dates for completion. Every special event, speaking engagement, and book signing also requires its own specific publicity effort.

If it sounds like a lot of work and planning, believe me, it is! But you will find it so satisfying and rewarding not only for yourself as an author, but when you see how many people your words can inspire.

My passion for publishing led to the establishment of my hybrid publishing company, Fig Factor Media. If you are an aspiring author, I encourage you to join my mailing list for upcoming book summits and keep your eye on this blog for more great information on how to publish your first book. And of course, if you’re ready to fly, contact me directly and let’s get you published! Feel free to reach out to me today at 630.441.6057 or jackie@jjrmarketing.com.

 

Jacqueline Camacho-Ruiz is the CEO of JJR Marketing (www.jjrmarketing.com) and Fig Factor Media LLC (www.todayslatina.com), founder of The Fig Factor Foundation (www.thefigfactor.org), author of eight books (www.jackiecamacho.com), international speaker, and pilot. Jacqueline speaks to hundreds of audiences about marketing, servant leadership, finding your passion, and achieving success in business. She has addressed the United States Army, BP International, United Airlines, Allstate, and Farmers Insurance among other corporations to share her inspiration.

If you or an organization you know needs as speaker, please get in touch with us at http://www.jackiecamacho.com/contact.

How to Make it Happen…Everyday!

From running my business, to addressing a national audience, to writing my next book, to helping my kids with homework, to piloting a flight cross country, I wake up every day with a goal to “make it happen” for my clients, friends, loved ones…and myself! I don’t know about you, but I get a tingly feeling of self-satisfaction when I check something off a list or achieve the day’s goal by 10 a.m.

My business card states that I am the “Make-it-Happen” director at JJR Marketing!

This is fitting because as a marketing consultant, my goal is to “make it happen” for my clients on a daily basis.

Despite what people think, “making it happen” goes beyond well-developed time management skills. One day, a close business colleague of mine and I were discussing the idea of “making it happen”. He told me that it was this very ability I have that makes me and my company different from the others. His words made me wonder how I could encapsulate the “make it happen” process into steps that anybody could follow. So I did!

In my upcoming book, Living the Amazing: 7 Simple Truths to Make Your Heart Beep, I offer a 30-day “Make it Happen” challenge in Chapter 2. It’s an opportunity to jump start your dreams and create a more purposeful life. The book will be out in early 2017. But in the meantime, I’d like to share a little about the actual process of “making it happen” that you should begin to understand in order to challenge yourself to even greater purpose. Here are my top seven steps for “making it happen”… right now!

1. Inspiration & Vision

I define an inspiration as an idea with an unbelieving “amazing” feeling attached to it. It’s more than just a thought or an impulse. It sets your heart “beeping” and you become excited as you envision the final product. It’s this fire that fuels your efforts to “make it happen”.

2. Capture THE IDEA

For most of us, this means writing the idea down in a journal, making an audio note or scribbling on napkins like J.K. Rowling did. You must capture the idea, in a concrete way, somehow. Otherwise it’s just a great thought that can fly out of your head. By capturing it, you lay the building block for the entire foundation of your plan.

3. Share it

Sometimes I get an idea so “out of the box” that I think I’m crazy, and I’m convinced other people will think I’m crazy too. But after I share my ideas with others and I see them signing on, showing support or following me into the thick of the implementation, I know I’m not. If I can get people behind my mission, it validates the idea’s worth and also lets me share the accountability.

4. Take First Action Step

This is probably the hardest part of all. How many times have you sat in a meeting and listened to people throw out great ideas that never materialized because of the lack of follow-through within the organization? Many times, out of fear, laziness or time and money constraints, people leave that inspiration locked up in their journal or imprisoned in their dreams. It’s important to plan, then take that first action step. Don’t let anything stop you!

5. Stick to It

Commit to the project. Author Steven Covey defines commitment as ”doing something that is important but not urgent”. Many times dreams fall into that category—important but not urgent. If you stick with it, and keep it in sight, sooner or later you will see the physical manifestation of your idea take shape. And that will fuel your commitment through completion.

6. Get Real

After you’ve begun implementing the idea, take a step back and evaluate it. Have you done all that you can? Is it on the right track? Think back to the original inspiration. Can you still recognize it within the project? If not, should the current situation change to rejuvenate the original spark of innovation? Will it make a difference? I bet it will.

7. Celebrate

Many people skip this step, but I feel it is very important to the well being of any project manager to take time to smell the roses. On the personal side, I take time to journal about my successes over the week, month or year to just gain perspective about not only my accomplishments but how I can continue being successful in the future. Professionally, I have helped clients celebrate great achievements by taking them out to lunch or presenting them with a commemorative small gift that meaningfully will remind them of the wonderful event that took place.

I’ve brought my process for “making it happen” into the workplace at JJR to nurture a culture where inspiration and initiative are encouraged and allowed to flourish. It helps employees engage and produce higher quality, more meaningful work.

Just as my goal is to “make it happen” every day, I’d like to see what it looks like in your life as well! If you’d like to “make it happen” for your company, contact me today to discuss your needs. If you’d like to inspire the management team or employees within your organization to “make it happen”, I would be happy to arrange a presentation for your organization.

DOWNLOAD THE MAKE IT HAPPEN INFOGRAPHIC

 

Jacqueline Camacho-Ruiz is the CEO of JJR Marketing (www.jjrmarketing.com) and Fig Factor Media LLC (www.todayslatina.com), founder of The Fig Factor Foundation (www.thefigfactor.org), author of 8 books (www.jackiecamacho.com), international speaker and pilot. Jacqueline speaks to hundreds of audiences about marketing, servant leadership, finding your passion and achieving success in business. She has been hired by the United States Army, BP International, United Airlines, Allstate and Farmers among other corporations to share her inspiration.

If you or an organization you know needs as speaker, please get in touch with us at http://www.jackiecamacho.com/contact.

Your Business Interactions: Make Every Touchpoint an Encounter

A touchpoint in your business interaction is defined as any point of contact between you and your customer/contact. In other words, anything that has your company logo on it is essentially a touchpoint. It could be an email, newsletter, billboard, phone call, brochure, etc. In business, every single one of your touchpoints should be cohesive, consistent and strategic, constantly elevating your business reputation.

For a personal brand, every touchpoint becomes even more important as it represents you. If you have not sat down and defined what is important to you as your core values, and either exercised or expressed them when you connect with others, this might be a good time to start. These core values become your “identifiers” and the reasons for others to connect with you.

Why do you think it is important to know what you and your business stand for?

Having clarity of the core values that define you allows you to connect with like-minded individuals and business and say “no” to those that simply don’t align what what you believe. This will save you a lot of headaches.

Knowing what you stand for determines the type of activities that you choose to support. It is a barometer that allows you to make the right choices. For example, if you are not a pet person, would you get wholeheartedly involved in a national pet initiative? Probably not. On the other hand, if you were absolutely passionate about children and knew in your heart that education was a top priority for you, you would have no doubt about getting involved in a children’s educational camp. Most people go through life attending to whatever comes their way without really thinking about how those requests align with who they are. Once you have defined your beliefs, it is now time to express them in every touchpoint.

As the founder of The Fig Factor Foundation that serves young Latinas ages 15-25, I encourage and mentor young ladies in the importance of solidifying their core values and standing for what they believe in. I also emphasize the impact of every decision they make, as they also become touchpoints with those closest to them and the community at large.

Every decision you make has the ability to elevate or disappoint someone in your ecosystem. At a recent workshop by Steve Yastrow, I recently came across a great diagram that explains how our touchpoints can do one of two things. Your touchpoint can either lead to …

A Transaction:

This is when your connection with someone else is not memorable. It does not move the relationship anywhere. It might in fact, create a detrimental effect if the business interaction is negative, and could degrade the relationship. It usually happens because there is no interest to advance the relationship or because the individual that started the connection does not have the best interest of the other person in mind.

An Encounter:

This is defined as a connection that leaves a lasting impression on the other person. It is memorable. It all starts with something that I learned about in Dale Carnegie so many years ago—cultivating a genuine interest in the other person. For example, you know that your client loves golf and you show up to a meeting bringing a little gift related to golf. You then tell them about a golf outing coming up and offer to do an introduction to the host.

When your touchpoints become an encounter, it creates an amazing spark! Once you have defined a touchpoint as an encounter, then you have an opportunity to make a truly lasting impression.

Next time you connect with someone in your business interactions, make it an encounter and even add a little spark of “amazing” with genuine interest in them. You’ll feel the difference and so will they!

touchpoint

Jacqueline Camacho-Ruiz is the CEO of JJR Marketing (www.jjrmarketing.com) and Fig Factor Media LLC (www.todayslatina.com), Founder of The Fig Factor Foundation (www.thefigfactor.org), Author of 8 books (www.jackiecamacho.com), international speaker and pilot. Jacqueline speaks to hundreds of audiences about marketing, servant leadership, finding your passion and achieving success in business. She has been hired by the United States Army, BP International, United Airlines, Allstate, Farmers among other corporations to share her inspiration.

 If you or an organization you know needs as speaker, please get in touch with us at http://www.jackiecamacho.com/contact.